Social Media 101

In this workshop, you’ll benefit from an in-depth introduction to the role of social media in your marketing mix, exploring basic tips and tricks on how to create content, and best practices for posting.

Discover how to best use and optimise your social channels, learning about the different platforms and understanding how you can reach and engage your target audiences through social media. We’ll show you how to create simple but effective content, outline key trends to keep an eye on and highlight the most important metrics for measuring the success of your socials.

Join us and feel empowered to kick-start your social media presence!

What this workshop will cover:

  • Understanding the role of social media marketing
  • Guide to Instagram, Facebook, LinkedIn, X and TikTok
  • Best practices and optimisation
  • Planning and creating content
  • Scheduling tools
  • Community management
  • Key metrics


We run these workshops regularly – contact us for further information.

Register your interest

Who will deliver this session?

Jade is a Marketing Executive at Yawn.

She loves all things creative and has a keen eye for exciting visuals. With a speciality in social media, from developing comprehensive strategies to brainstorming engaging content ideas, Jade enjoys leading workshops to help different businesses harness the power of social media to build and enhance their brand presence.

Outside of work, Jade likes art, music and playing drums.

Find Us

Our workshops take place in a beautifully designed office – with comfy seating, warm lighting, and a touch of greenery, our space is the perfect place to learn.

Located in the heart of Norwich, our office is easily accessible and surrounded by all the charm this fine city has to offer.

Join us for our workshops and let’s embark on this learning journey together!

No boring answers, no off-the-shelf thinking

Our take on digital marketing trends, updates, tips and tricks.

yawn marketing team members

Celebrating 5 Years of Yawn with 10 Memories

Sam Edwards and Grace Appleby in front of Jarrolds

Yawn Marketing joins the Jarrold Group

Episode 3: Discussing Leadership

Episode 4: Discussing Process

Episode 5: Discussing Marketing

Episode 6: Looking Back

Blue background with email icons

Google and Yahoo’s new sender requirements

Email icons on screen

Choosing the Right Email Marketing Provider

Optimised Landing Pages: Are you overlooking their value?

How Pinterest can level-up your eCommerce brand

eCommerce Marketing Tips for Jewellery Retailers

5 eCommerce trends to look out for in 2024

Go to previous slide Go to next slide

Don't just take our word for it

Layrd Design
Read More
I have already noticed how much time this has freed up for me and the team and allowed the marketing to progress and be more consistent.
Read More
Yawn have really helped both myself and my business. They've provided a whole raft of ideas and input to our marketing strategy - I would highly recommend them to anyone looking for marketing services.
Read More
We couldn’t recommend working with the team at Yawn more highly. We bought them in to help on a strategic project for which the output was excellent. However, the team went well beyond expectations and ensured that we were able to start implementing too.