SEO Audits: What’s the Point?
A dive into the world of SEO audits and what they involve
Segmenting Your Email Database: Why “Send to All” Should Be a Thing of the Past
When it comes to email segmentation we often see two common scenarios. On one hand, there are overloaded marketing databases, packed with contacts who receive a constant stream of information and promotions that may not even be relevant to them. On the other hand, there’s a world of untapped potential sitting dormant, just waiting for the […]
How to increase engagement on LinkedIn
LinkedIn, the professional networking platform, has over 830 million members worldwide. It’s a powerful tool for building your brand, connecting with industry peers and generating leads. Over 40% of monthly active users visit LinkedIn daily, so there are many users to reach. However, achieving high engagement on LinkedIn requires more than just a few posts […]
Increasing Charitable Donations with Digital Marketing
An article about digital marketing tactics contributing to the chance of donations made to charities
Yawn Marketing joins the Jarrold Group
In an exciting business development, we’re thrilled to share the news that Yawn Marketing has been acquired by the Jarrold Group! With this strategic partnership, we will continue to deliver innovative marketing solutions for businesses across the UK, while gaining access to the resources and expertise of the Jarrold Group in retail, eCommerce, training and […]
Celebrating 5 Years of Yawn with 10 Memories
As the team celebrates our 5th anniversary, we’re taking the time to reflect on what makes Yawn – Yawn. In doing so, we asked everyone if they could pick out a favourite memory from their time with us. While our services, results and clients make up a huge part of what we do, it’s the […]
Google and Yahoo’s new sender requirements
Google and Yahoo’s new sender requirements – How to avoid the Spam folder Over the past few months, you may have heard about the new sender requirements being introduced by Google and Yahoo, and it might have you feeling anxious. Don’t worry; this blog will outline all that you need to do to ensure your […]
Choosing the Right Email Marketing Provider
Choosing the Right Email Marketing Provider: A Comprehensive Guide In today’s digital age, email marketing remains a powerful tool for businesses looking to connect with their audience, build brand loyalty, and boost revenue. However, to harness the full potential of email marketing, you need the right email marketing provider. In this blog post, we’re going […]
Optimised Landing Pages: Are you overlooking their value?
Your ad caught a customer’s attention. They want to find out more. Great!But the landing page has to keep their attention. A lot of people miss the mark on that one. What is a landing page? A landing page has a specific purpose: to help with a campaign’s conversion. Once clicking on an ad’s CTA […]
How Pinterest can level-up your eCommerce brand
Pinterest has long since been a recognisable name in the social media game. But, often overlooked, brands miss the mark by not using Pinterest in their marketing strategy. Find out what Pinterest can do for you. Pinterest is a social media platform that almost everyone has at least heard of. It is a creative space […]