Relaunching a Regional Hero Nor-Folk.

Website Relaunch

• Implemented an ecommerce solution to bring Nor-Folk back online.

• Developed site architecture, navigation, and all landing page copy.

• Directed and organised photography shoots to create a strong visual identity.

• Populated the site with content and imagery to generate the brand’s first sales since relaunch.

Paid Media & Content

• Created bespoke paid media assets aligned with seasonality and brand philosophy.

• Produced video with clear, simple, product messaging.

Email Marketing

• Built out data capture points with opt-in forms and widgets.

• Designed and launched automated email journeys in Klaviyo (via Stripo), including welcome flows and abandon cart recovery.

• Defined a content strategy and wrote copy to nurture new customers.

Influencer Partnerships

• Onboarded a mix of local and national influencers (10k–250k followers) through gifting relationships.

• Managed influencer communications, content reviews, and alignment with brand messaging.

Brand Development

• Owned the creative briefing process and ongoing brand direction.

• Expanded the visual toolkit – palette, illustration, and typography – to broaden appeal while retaining Nor-Folk.’s distinctive design-led core.