A national driving company with a localised approach; 5DAY chose Yawn as their marketing partner to provide lead generation paid advertising alongside brand awareness campaigns on social media.
Our multi-channel marketing strategy for 5DAY maximised their brand’s potential to effectively generate additional leads across paid and organic marketing channels.
Our social-first strategy consisted of a range of mediums and style choices to promote their brand and encourage bookings. We geographically-targeted their national advertisements on social media platforms. Through trialled and tested approaches, we refined audiences and were able to target social advertising accordingly.
For lead generation advertising, we knew that paid search had to support their existing strategy. We reviewed previous performance and optimised for high purchase-intent keywords, relevant to each localised driving centre. We also supported 5DAY with SEO to ensure they ranked highly on organic search results. Our approach to search engine marketing has allowed 5DAY to increase organic traffic driven to their site, and consequently we’ve seen an increase in revenue.
Since implementing a multi-channel marketing strategy, 5DAY are seeing an increasingly lower cost per acquisition and more conversions of customers. This was all able to happen through an integrated approach and a close relationship with the client whereby we are able to identify business needs and strategise with 5DAY for the future.
We continue to work with 5DAY with a consultative approach whereby we identify business needs and how marketing can support this. We check search terms regularly to increase their ranking among revenue-driving keywords.
We have engaged Yawn Marketing to assist with social media and online marketing. They are extremely thorough and very knowledgeable and we have seen improved sales and enquiries across the board.
Jo Minkler, Owner of 5DAY