Paid Media
Driving growth through PPC & Paid Social
Getting paid media right can be tricky. That’s why we take a strategic approach, auditing your existing activity, creating compelling creative and continually optimising campaigns for long-term performance, not just short-term wins.
Whether your goal is to increase brand awareness, generate more qualified leads or drive product sales, we build PPC and paid social campaigns around your business objectives. By combining audience insight, creative thinking and ongoing optimisation, we help your paid advertising work harder.
We’re a Google Partner
Yawn Marketing is proud to hold trusted Google Partner status. This means we provide up-to-date knowledge and highly experienced expertise on PPC campaigns.
Why is Paid Media important?
Capture the intent
People are already searching for what you do.
Search-led paid media captures high-intent audiences at the moment they’re actively looking for your products or services, helping to turn interest into enquiries, leads and sales.
Show off your best self
Paid social puts your brand in the spotlight.
By combining compelling creative with targeted messaging, you can build awareness, showcase your expertise and move people towards action, while strengthening your brand over time.
A combined approach
The best results come when channels work together.
PPC captures people when they’re ready to buy, while paid social builds awareness and trust beforehand, making your brand the one they remember when the time is right.
How our Paid Media process works
Every campaign starts with understanding your business, your audience and your objectives. From initial research through to ongoing optimisation, we build paid media strategies that evolve, helping you learn more about your audience while continually improving results.
Audit
We dive into your paid media performance, looking beyond the numbers to understand your conversion journeys, website experience, messaging and trust signals. This helps us uncover the opportunities and barriers shaping your results.
Build the strategy
We take what we’ve learned and form a clear direction for your campaign. By understanding your brand, audience and objectives, we develop messaging, creative and targeting strategies to connect with the people who matter most to you.
Create & launch
Whether it’s photography, videography, design or copywriting, we create compelling campaigns that reflect your brand and encourage meaningful action. Every asset is built with performance and consistency in mind.
Learn & optimise
Paid media does not stand still. We continually monitor performance, run A/B tests, refresh creative and respond to new opportunities, using your campaign data to improve targeting, messaging and results over time.
“Rob explained the settings and what they do to get the most out of my budget and I have noticed and increase in enquiries and bookings since this was set up by Rob giving me a good base to start from with my campaigns.”
Stephen Yaxley
FAQs
Yes, but only when the right foundations are in place. Paid advertising works best when you have a product or service people genuinely want, a clear message, and a website or landing page that’s designed to convert visitors into customers.
Search platforms like Google Ads help you capture people who are actively looking for what you offer, while platforms like Meta build awareness and demand over time. The most successful campaigns combine strong creative, smart targeting and continuous optimisation to improve performance.
Paid media delivers the best results when it’s part of a wider marketing strategy. While ads can drive awareness, traffic and enquiries, they’re far more effective when supported by strong branding, a well-optimised website, SEO, email marketing and organic social media.
Marketing works through multiple touchpoints. Every interaction builds familiarity and trust, making it more likely someone will choose your business when they’re ready to buy.
There are usually two reasons why paid campaigns struggle.
Firstly, your website or conversion journey may be creating unnecessary friction. If visitors arrive but struggle to understand what you offer or complete an enquiry, even the best adverts won’t perform.
Secondly, your messaging may not be connecting with your audience. Sometimes it’s not the advertising that’s the issue, it’s how the value of your product or service is being communicated. We look at both the campaigns and the wider customer journey to uncover what’s holding performance back.
Boosting a post is a quick way to increase visibility, making it useful for promoting organic content or testing how an audience responds.
However, Ads Manager gives you far greater control over targeting, budgeting, objectives and reporting. If you’re looking to generate leads, sales or measurable business results, running a structured paid social campaign will almost always provide better long-term performance and deeper insights.
There isn’t a one-size-fits-all budget. The right investment depends on your industry, competition, objectives and how quickly you want to achieve results.
We usually recommend starting with a realistic test budget, gathering performance data and scaling campaigns once we know what’s working.
Neither platform is inherently better, they simply solve different problems.
Google Ads capture existing demand by reaching people actively searching for your products or services. Meta Ads help create demand by introducing your brand to new audiences and building familiarity over time. Many businesses see the strongest results by combining both.
Got more questions? We’ll be happy to answer them.
Why work with Yawn?
Every business is different, so we never start with assumptions. We begin by asking questions, listening and understanding what you’re trying to achieve before building a strategy that’s grounded in reality, not guesswork.
We believe in honest conversations, practical advice and finding the right solution to the right problem. By combining strategy, creativity and hands-on delivery, we become an extension of your team, delivering marketing that’s aligned with your goals and built for long-term success.
Our Paid Media insights
A holistic marketing approach
Paid Media works in harmony with your wider marketing efforts, reinforcing them to move you closer to achieving your business goals. The best campaigns are those across multiple channels. Here are some ways your other marketing channels can work together.
Tired of the same old?