Despite having an excellent in-house marketing team, Jarrolds wanted to unlock new growth opportunities by refreshing their approach to paid media and SEO. The goal was to improve profitability and visibility across key categories, including hampers, own-brand products, restaurants, and The Retreat (their in-store beauty and wellness space).
Refocus paid media spend to improve return on ad spend (ROAS) while reducing expenditure.
Increase organic visibility for high-priority categories like hampers and The Retreat.
Collaborate seamlessly with Jarrolds’ in-house team across CRM, social, and ecommerce.
Paid Media
Delivered a successful Black Friday 2024 campaign, driving tens of thousands of festive sales at lower advertising spend than previous years by auditing the paid setup and refining bidding strategies.
In 2025, rebriefed with the commercial team to prioritise higher-margin products.
Developed a smarter, leaner strategy that doubled ROAS while reducing spend by 17%.
SEO
Conducted a full SEO audit covering both retail goods and experiences.
Enhanced Google My Business listings, optimised existing pages, and created new content around priority categories.
Placed special focus on hampers and The Retreat, boosting visibility for both seasonal retail and ongoing experience-driven searches.
Hampers
+27% Organic Sessions
+58% Organic Purchases
+47% Organic Revenue
+13% Keyword Visibility Uplift
+29% Session Conversion Rate
Ranking highlights:
“Norwich hampers” → #1 (from #5)
“Food hampers Norwich” → #1 (from #2)
The Retreat (Beauty & Wellness)
+131% Organic Sessions
+76% Organic New Users
+85% Session Conversion Rate
15 new keywords gained, including “body massage” now ranking #7 (from #99)
+12% Average Engagement Time
![[removal.ai]_7f27bf29-db53-435d-a634-4d6e7d4c0038](https://yawnmarketing.co.uk/wp-content/uploads/2023/01/removal.ai_7f27bf29-db53-435d-a634-4d6e7d4c0038.png)
![[removal.ai]_fb8dfe21-d7f5-4548-bd32-4e066ba3f972](https://yawnmarketing.co.uk/wp-content/uploads/2023/01/removal.ai_fb8dfe21-d7f5-4548-bd32-4e066ba3f972.png)
![[removal.ai]_a1271f54-b85f-4d55-8c8c-c0c256beb093 (1)](https://yawnmarketing.co.uk/wp-content/uploads/2023/01/removal.ai_a1271f54-b85f-4d55-8c8c-c0c256beb093-1.png)
![[removal.ai]_b81ff4af-ccff-4d3c-b358-e094865820af](https://yawnmarketing.co.uk/wp-content/uploads/2023/01/removal.ai_b81ff4af-ccff-4d3c-b358-e094865820af.png)
![[removal.ai]_60636a21-0918-4e97-8dff-085e9821386e](https://yawnmarketing.co.uk/wp-content/uploads/2023/01/removal.ai_60636a21-0918-4e97-8dff-085e9821386e.png)
![[removal.ai]_tmp-63bc0f493a216](https://yawnmarketing.co.uk/wp-content/uploads/2023/01/removal.ai_tmp-63bc0f493a216.png)
![[removal.ai]_258a25d0-cf81-49e2-97ea-eb5dba513e42](https://yawnmarketing.co.uk/wp-content/uploads/2023/01/removal.ai_258a25d0-cf81-49e2-97ea-eb5dba513e42.png)
![[removal.ai]_tmp-63bc0fb550b31](https://yawnmarketing.co.uk/wp-content/uploads/2023/01/removal.ai_tmp-63bc0fb550b31.png)
![[removal.ai]_tmp-63bc100312311](https://yawnmarketing.co.uk/wp-content/uploads/2023/01/removal.ai_tmp-63bc100312311.png)
![[removal.ai]_932dba74-335e-465d-a995-b96be4cec293](https://yawnmarketing.co.uk/wp-content/uploads/2023/01/removal.ai_932dba74-335e-465d-a995-b96be4cec293.png)
![[removal.ai]_tmp-63bc101f25d1c](https://yawnmarketing.co.uk/wp-content/uploads/2023/01/removal.ai_tmp-63bc101f25d1c.png)
