Email Marketing Essentials

In this workshop, we’ll explore the vital role of email marketing in today’s digital landscape – from understanding its significance to creating successful campaigns.

Dive into the world of triggered emails, automations, segmentation and compliance, ensuring your campaigns adhere to best practices. We’ll also decipher key metrics and KPIs, ensuring you can measure your success effectively. Plus, discover tips for improving deliverability and utilising UTM tracking to optimise your campaigns.

You’ll leave the session ready to revolutionise your email strategies!

What this workshop will cover:

  • Understanding the role of email marketing
  • Campaigns
  • Triggered emails
  • Automations
  • Compliance
  • Building and managing your contact lists
  • Crafting successful email campaigns
  • Targeting and segmentation
  • Email deliverability
  • Key metrics and KPIs
  • Tracking & analysing your emails


We run these workshops regularly – contact us for further information.

Register your interest

Who will deliver this session?

Veronica, affectionately known as V, is a Senior Marketing Executive at Yawn. 

V is a CRM and email marketing extraordinaire – she’s passionate about customer journeys and creating impactful marketing campaigns that connect with diverse audiences.

Her passion lies in developing innovative campaigns that drive results through a blend of strategic thinking and creative execution.

Outside of work, V loves art, books and the fine city of Norwich.

Find Us

Our workshops take place in a beautifully designed office – with comfy seating, warm lighting, and a touch of greenery, our space is the perfect place to learn.

Located in the heart of Norwich, our office is easily accessible and surrounded by all the charm this fine city has to offer.

Join us for our workshops and let’s embark on this learning journey together!

No boring answers, no off-the-shelf thinking

Our take on digital marketing trends, updates, tips and tricks.

yawn marketing team members

Celebrating 5 Years of Yawn with 10 Memories

Sam Edwards and Grace Appleby in front of Jarrolds

Yawn Marketing joins the Jarrold Group

Episode 3: Discussing Leadership

Episode 4: Discussing Process

Episode 5: Discussing Marketing

Episode 6: Looking Back

Blue background with email icons

Google and Yahoo’s new sender requirements

Email icons on screen

Choosing the Right Email Marketing Provider

Optimised Landing Pages: Are you overlooking their value?

How Pinterest can level-up your eCommerce brand

eCommerce Marketing Tips for Jewellery Retailers

5 eCommerce trends to look out for in 2024

Go to previous slide Go to next slide

Don't just take our word for it

Layrd Design
Read More
I have already noticed how much time this has freed up for me and the team and allowed the marketing to progress and be more consistent.
Read More
Yawn have really helped both myself and my business. They've provided a whole raft of ideas and input to our marketing strategy - I would highly recommend them to anyone looking for marketing services.
Read More
We couldn’t recommend working with the team at Yawn more highly. We bought them in to help on a strategic project for which the output was excellent. However, the team went well beyond expectations and ensured that we were able to start implementing too.