Growing a seasonal marketing strategy for success

Working closely with the team at Worfield Plants, we were able to combine their passion for plants with our passion for marketing to support their business growth strategy.

A key part of the business growth strategy was the development of a new eCommerce platform to showcase their extensive product offering. The website greatly elevated Worfield Plants’ online presence and transformed eCommerce within their industry.

Our paid marketing strategy for Worfield Plants allowed us to prove the concept of e-commerce, define their key audiences, and generate returns. Working closely with the experts at Worfield Plants gave us a deep understanding of horticultural language, which heavily influenced how we maximised search engine advertising. We were able to hone in on their niche and specify their keywords to optimise their search ads. We successfully identified and prioritised queries that increased their return on investment and e-commerce reach. Closely observing data, as well as knowing the seasonal plant ranges available, allowed us to drive decisions based on analytics and the performance of queries.