- Kevin Murphy

Generating global returns for eCommerce hair brand

Who They Are

Kevin Murphy is a master hair stylist, who understands the transformative power of looking after your hair. His work has been recognised around the world. This led to him launching his own products, specialising in high-quality haircare to suit your style and hair type.

The Process

Internationally renowned haircare brand Kevin Murphy came to Yawn for an email marketing strategy, spanning automations and campaigns, for their eCommerce website. Our sophisticated automation roadmap, harnessing the power of complex segmentation, transformed the performance of email.

Mostly working with their U.S customer base, we’ve planned email campaigns that engage customers and increase revenue. Through continuous testing on campaigns, we’re seeing increases in revenue and high returns on each email. 

The Results

A combination of creative campaigning and complex audience segmentation has led to an increase in eCommerce revenue and conversions. Our email campaigns continue to become more specific to audience types and testing each campaign is seeing an increased conversion rate each month.


eCommerce conversion rate across all email campaigns


increase in eCommerce revenue

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