Creating customer journeys for leading jewellers

We worked with Fraser Hart to plan email automations and marketing. This involved delving into their customer’s journeys and optimising each section accordingly. From when a customer first signs up or lands on the website, each stage should be optimised to prioritise purchase intent. 

Setting up email marketing journeys increases the likelihood of customers converting. We looked at potential reasons for customers not to buy a product, and set up automated campaigns for things such as ‘abandoned cart’, which gave customers a reminder and incentive to purchase.