- Fraser Hart

Creating customer journeys for leading jewellers

Who They Are

Fraser Hart stands as a premier jeweller in the United Kingdom, boasting a network of 25 retail outlets. Renowned for offering an exquisite range of luxury watches, diamonds, jewellery, and gifting options, Fraser Hart is committed to providing an unparalleled shopping experience for its clientele.

The Process

Fraser Hart approached our team to refine their email automation to optimise customer journeys and boost lifetime value. The primary goal was to dissect the customer experience from the moment of engagement, whether through website visits or newsletter sign-ups, and transform each touchpoint into an opportunity to drive purchase intent.

Collaborating closely with the Fraser Hart team, we embarked on a comprehensive assessment of their customer journey. We meticulously analysed various stages of the buyer’s path, aiming to identify potential bottlenecks or missed conversion opportunities. Our strategy revolved around leveraging email automation to augment customer engagement and streamline the conversion process.

Setting up email marketing journeys increases the likelihood of customers converting so we looked at potential ways to interact with customers.

First, we set up an automation for their¬† ‘abandoned cart’, which gave customers a reminder and incentive to purchase. We also crafted journeys for their new subscribers and tailored sequences for their bridal customers, focusing on the stage in their journey and segmenting the database to ensure the right message lands in the inbox.

The Results

Our campaigns created for Fraser Hart were able to generate returns through carefully curated customer journeys that kept purchase intent high.

By strategically harnessing the power of email automation and targeted marketing campaigns, Fraser Hart witnessed substantial improvements in customer engagement and overall revenue generation. The collaborative efforts between our team and Fraser Hart yielded a refined marketing approach that continues to drive meaningful interactions and sustained growth for the brand.

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