Building an organic profile for business specialists

Who They Are

WLP are a business consultancy service made up of freelance consultants. Each consultant has their own specialism and network. Based in the East of England, they are able to provide services across all work sectors – and across the UK.

The Process

We worked with WLP to produce organic social media content. This involved delving into their sector and learning more about the specific industries that they aim to target. We also researched and supported WLP’s website content in the form of blog posts, which allowed their website to rank higher on search engines.

Together, we explored LinkedIn strategies and worked with WLP to establish their presence online. We interviewed each consultant to help promote personal branding on the platform. By considering each specialism, we worked out how best to articulate the overarching brand vision through personal interests.

Our goal with WLP was to showcase their work and approach potential clients. We were able to tailor a bespoke content plan which placed value on WLP’s expertise. Keeping in cahoots with the client meant that we were able to build a very close relationship – which helped to establish a clear tone of voice for WLP.

The Results

We continued to create bespoke content for WLP, tailored to their company values and partnerships. We increased WLP’s brand visibility in their sector and grew their opportunities for the future.

The Yawn team have provided an excellent service to WLP and to at least one of my clients. I have found them honest, listening, pragmatic, and they have provided an effective service. I will continue to recommend Yawn to my clients.

Steve Palmer, Director at WLP

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