Testing the waters, soaking up success with Google Ads

To begin working with WATR, we delved into their industry to discover what made them different from their competitors and discover how to showcase the value of their products. With the potential to reach businesses as well as individuals, how could we help this sustainable solution get noticed?

WATR, a metric-focussed company, required marketing that relies heavily on analytics and testing. At Yawn, our approach to paid search relies upon data-driven decision making. For our work with WATR, this has involved adjusting our strategy to hone in on profitable keywords and increase their prominence in a growing market. It has meant performing in-depth research to their sector to maximise the success of  their strategy and make the most of profitable search terms.