As specialists in stand structures and logistics, Versatile are known to be the first choice for exhibition trailers, roadshows and event services. Likewise, they are specialists in trailers, structures and vehicles for healthcare use. Coined ‘The Possibilities People’, the Versatile team never say no to big ideas; they go above and beyond for their clients.
To increase awareness of Versatile’s previous projects and raise brand awareness, we provide organic and paid social media services. We create compelling content, as well as writing captions, scheduling posts, and engaging in community management across channels.
To help reach new clients, we promote targeted ads relating to specific previous projects via paid search. We create new ad campaigns for new search terms, and we design tailored landing pages on the website, too. To guide our strategy, we review competitor paid activity as well as testing ad formats (such as video and display).
Our objective is to generate new enquiries and grow awareness of Versatile in the industry. Since September 2021, our organic efforts have resulted in an 108% increase in LinkedIn followers. Versatile have averaged £81.22 CPA with our paid search, as well as 258% more visits to their website since December.