Bursting with farmyard activities and fun for all the family. Hirsty’s Family Fun Park in Hemsby is a local tourist attraction as well as a working farm. Hirsty’s came to Yawn wanting to further promote their seasonal events and develop their brand.
The process with Hirsty’s began with visiting them to see where all the fun happens. We love having the opportunity to see our client’s in action and believe that seeing them amidst their passion is the best way to find out more about a business – seeing cute animals is always a plus too!
Our multi-platform strategy with Hirsty’s Family Fun Park began with exploring potential ideas of how they could grow their business – offering event ideas, content ideas, and marketing suggestions to showcase their brand. We supported paid social media advertising, making ad creatives and seeing a high return. These seasonal ad campaigns were set up intentionally to promote events in the upcoming month. Starting an email newsletter meant understanding their audience and writing to reflect the excitement of each event.
Additionally, we were aware that the key to good traffic campaigns is having landing pages that are easy to navigate and really showcase what your brand is all about. Therefore, after researching their industry and understanding the client, we supplied website copy that reflects their brand well and explores the seasonality of the farming calendar.
Their first ad campaign achieved exceptional results and we’re confident that it can only go further as their event season continues. Supporting this client in their marketing strategy has meant reviewing their social media activity and helping explore new channels to expand their reach online.
We continue to work alongside Hirsty’s and have since also taken on marketing campaigns and copywriting for their other brand – Hirst’s Farm Shop and Cafe.