CARPology is a national carp fishing magazine – in fact, they are the world’s largest carp fishing publishing brand. Their magazines are available as subscriptions and singular copies, and they also sell carp fishing equipment/accessories.
Yawn teamed up with CARPology to provide social media advertising, as CARPology were looking to increase their online reach. Beginning locally, we met with the CARPology team to learn more about who they are and understand the industry of carp fishing, and where their customers are based.
We then took our work national, creating exciting campaigns that generated high returns. We tested ad types, audiences, and campaign settings to see how best to optimise CARPology’s brand to increase profits. We were already aware of the high-levels of expertise and content among the CARPology team, so knew we had to draw on their knowledge and photography to produce the best ads possible for social media.
Customers often need multiple channels and points of entry before making a purchase. So, we have explored other avenues of improving CARPology’s organic reach in addition to their paid advertising. We’ve provided consultative insight into new platforms and how they can tweak existing content to increase conversions.
Since our paid campaigns started on Facebook and Instagram, CARPology have averaged a 4.24 ROAS – and 1,018 purchases. As well as reaching over 96,000 people, our ads have generated 10,265 clicks to CARPology’s website.
We continue to work with CARPology to see how we can creatively push campaigns to reach more people, sell more products, and gain more magazine subscribers.