Crafting content for a local gin distillery

To begin working with Archangel Distilleries, the Yawn team visited their distillery in Fakenham. It allowed us to delve into their craft, explore their passions and learn more about the story behind the business.

We then began bespoke monthly content creation sessions where their account manager at Yawn creates seasonal shoots to showcase each flavour. These photos were used to increase their brand awareness on social media and engage the community of customers they’ve created.

With an e-commerce focus and a high customer retention rate, we joined with them to create email newsletters that highlighted their collection and engaged existing customers. Having learnt the story behind this independent business, we loved having the opportunity to share business updates as well as new products with their customers.

In addition to organic services, we utilised paid social media advertising to sell the experience of touring their distillery and learning about gin. Through using user-generated content and carefully crafted copy, we saw an increase in distillery tour sales.