Archangel Distilleries are a Norfolk-based gin distillery that pride themselves on locally-sourced ingredients and religious heritage.
To begin working with Archangel Distilleries, the Yawn team visited their distillery in Fakenham. It allowed us to delve into their craft, explore their passions and learn more about the story behind the business.
We then began bespoke monthly content creation sessions where their account manager at Yawn creates seasonal shoots to showcase each flavour. These photos were used to increase their brand awareness on social media and engage the community of customers they’ve created.
With an e-commerce focus and a high customer retention rate, we joined with them to create email newsletters that highlighted their collection and engaged existing customers. Having learnt the story behind this independent business, we loved having the opportunity to share business updates as well as new products with their customers.
In addition to organic services, we utilised paid social media advertising to sell the experience of touring their distillery and learning about gin. Through using user-generated content and carefully crafted copy, we saw an increase in distillery tour sales.
Archangel Distilleries social media content continued to grow as we worked for them, including seeing an Instagram reel go viral with 3 million views. We saw their community online grow with a 244% increase in Instagram followers and 158% increase in Facebook followers.
Their email marketing generated revenue among existing customers with an average conversion rate of 10% and particular seasonal campaigns reaching an 18% conversion rate.
We love crafting joined-up marketing strategies for clients – creating engaging content, utilising paid advertising, engaging their community.