Discovering growth opportunities in the agri-tech sector

To begin, we ran internal and community research for Agri-EPI. This helped us to understand the organisation and their brand. Our interviews with internal stakeholders established a deeper understanding of their processes, services and audiences.

Through our discovery sessions, we learned about Agri-EPI’s mission and the community they serve. Crucially, of course, we identified the marketing challenges that the organisation faced and suggested practical ways to improve user experience and brand communication. Over the following weeks, we presented our research and worked with the Agri-EPI Business Development team to improve marketing function and capabilities.

We believe a good website should sit at the heart of a marketing mix, setting the agenda and converting new leads. With that in mind, our primary focus was to prepare a website concept that would serve the Agri-EPI Centre brand online. We also outlined a holistic strategy, which involved building a comprehensive list of available marketing channels. From this, we explored ways that Agri-EPI could make marketing less of a minefield.