Optimised Landing Pages: Are you overlooking their value?

Have a clear action

When creating a landing page you should have a clear journey you expect your customers to take. Whether it’s to book a meeting, call you, or buy a product, this should be clear from the initial page they are taken to.
Tip: If possible, try testing different CTAs (calls to action). Swap ‘Contact Us’ for ‘Let’s Get Started’ or ‘Tell Us More About You’.

Focus on the positives

As explained, landing pages are the shop window of your business, and usually the first thing people will see when they’re browsing. So let’s be positive! Showcase the best of what you do, and don’t mention what you don’t do.
Tip: Instead of ‘We don’t do [X] service’ try ‘We’re specialists in [X] and work closely with our clients to provide the best service in this area’.

Less is more

Shorter landing pages often gain higher traction. They have clear and concise messaging that showcases the best of a business in as few words as possible.
Tip: Read back over every single word and make sure every word has meaning.

Oftentimes, it’s the landing pages that get all the love in the lead generation process. But the thank-you page, where the visitor is led to once they submit a form on the landing page and convert into a lead, shouldn’t be overlooked. Think about the journey you’d like your customer to take from the landing page right through to work with you.