Ensuring your brand appears as the answer to your customer's problem
When people are searching for answers to their problems, we want them to find your brand listed as the solution. With crowded markets and rife competition, it’s essential that your site is optimised well for search engines.
We identify opportunities to increase your brand’s visibility in search engines – exploring value-adding content creation and attention-grabbing digital PR, while continually improving user experience.
What is Search Engine Optimisation?
If you've been told that SEO is something you need to invest in, but you're unsure what it is or where to start, get in touch with our friendly team. We can explain the basics and explore if it's the right choice for you, your budget, and your current marketing needs.
CASE STUDY
Increasing SERP impressions by 514%
A local family-run farm shop specialising in high quality, seasonal produce from the region’s best suppliers, Hirst’s Farm Shop and Cafe came to Yawn to increase their brand visibility on search.
After supporting with the build of the Hirst’s Farm Shop website, we looked at the business’ seasonality in relation to keywords, introduced digital PR by harnessing the power of the client’s supplier network, and created entertaining and educational content.
Resulting in a 300% increase in average daily clicks and a 514% increase in average daily impressions from search over a 12-month period.
