Segmenting Your Email Database: Why “Send to All” Should Be a Thing of the Past
When it comes to email segmentation we often see two common scenarios. On one hand, there are overloaded marketing databases, packed with contacts who receive a constant stream of information and promotions that may not even be relevant to them. On the other hand, there’s a world of untapped potential sitting dormant, just waiting for the […]
Google and Yahoo’s new sender requirements
Google and Yahoo’s new sender requirements – How to avoid the Spam folder Over the past few months, you may have heard about the new sender requirements being introduced by Google and Yahoo, and it might have you feeling anxious. Don’t worry; this blog will outline all that you need to do to ensure your […]
Choosing the Right Email Marketing Provider
Choosing the Right Email Marketing Provider: A Comprehensive Guide In today’s digital age, email marketing remains a powerful tool for businesses looking to connect with their audience, build brand loyalty, and boost revenue. However, to harness the full potential of email marketing, you need the right email marketing provider. In this blog post, we’re going […]
Where do I start with email marketing?
Email Marketing. You may have heard that it’s not relevant, or that it’s a waste of time. At Yawn, we’d send that advice straight to junk… and we aren’t the only ones. 30% of all digital revenues still come from email marketing, so we recommend exploring it. 1. Strategy The best place to start is […]