Digital PR
Make headlines, not noise
Why is Digital PR important?
Build authority that lasts
Digital PR helps your brand earn trust by placing your expertise in front of the right audiences.
Every meaningful mention, feature or expert contribution strengthens your reputation, making your business more credible with both people and search engines.
Compound your marketing
Digital PR doesn’t work in isolation. It amplifies your wider marketing by creating conversations, earning brand mentions and generating content that supports SEO, social media and email marketing.
When your channels work together, the impact grows over time rather than relying on one-off campaigns.
Become easier to discover
Search engines and AI-powered search experiences increasingly look beyond your website. Mentions from trusted publications, expert commentary and quality backlinks all help reinforce your authority and improve discoverability.
A thoughtful Digital PR strategy helps your brand become part of the conversations that matter.
How our Digital PR process works
We don’t believe Digital PR is about chasing headlines. It’s about finding the stories only your business can tell, then putting them in front of the people who matter.
Understand
Everything starts with understanding your business.
We uncover what makes your brand genuinely different, the stories worth telling and the expertise that often goes unnoticed. Alongside this, we explore your wider marketing strategy to identify opportunities where Digital PR can strengthen your existing activity.
Ideation
Using that insight, we develop ideas designed to earn attention.
Whether it’s reactive commentary, thought leadership, data-led campaigns or newsworthy creative concepts, we build a range of ideas that align with your objectives and naturally fit the conversations already happening within your industry.
Create
We turn ideas into content that’s ready to be shared.
From expert comment banks and press-ready copy to campaign assets, graphics and supporting content, everything is created to help journalists, publishers and your audience engage with your story as easily as possible.
Measure
Digital PR shouldn’t just generate coverage – it should create lasting value.
We measure campaign performance through brand mentions, backlinks, referral traffic, and wider organic search performance, using these insights to refine future campaigns and build authority over time.
“We struggled for a few years to find a great agency. Happily we came across Yawn. Expertise, efficiency and excellence are all attributes that we don’t hesitate to shout about in relation to Yawn.”
Pix Ashworth
FAQs
Traditional PR often focuses on raising brand awareness through newspapers, magazines, radio or television. Digital PR shares many of the same principles, but places greater emphasis on building online authority and improving digital discoverability.
By earning coverage, backlinks and brand mentions from trusted websites, Digital PR helps strengthen your presence across search engines and increasingly within AI-powered search experiences. It’s about finding the stories your business is uniquely positioned to tell and using them to build authority over time.
Digital PR and SEO work best together.
Quality brand mentions, authoritative backlinks, and expert commentary all help search engines better understand your business and the topics you’re known for. They also reinforce your credibility with AI-powered search experiences that increasingly rely on trusted third-party sources.
Rather than treating SEO as purely an on-site activity, Digital PR strengthens the signals that exist beyond your website, helping your brand become easier to discover.
The strongest Digital PR campaigns don’t happen in isolation.
We build on the expertise, campaigns and ideas already happening across your business, turning them into stories that journalists, publishers and industry websites genuinely want to cover. Those stories then support your SEO, social media, email marketing and wider brand activity, helping every channel work a little harder.
Coverage is only part of the picture.
We measure Digital PR through a combination of meaningful metrics including brand mentions, backlinks, referral traffic and improvements in organic visibility. We also look at how campaigns support wider business objectives, whether that’s growing awareness, increasing discoverability or strengthening authority within your industry.
For us, success isn’t just being published. It’s creating long-term value for your brand.
Yes.
AI-powered search experiences look beyond your own website when deciding which brands to reference. Consistent mentions from trusted publications, industry websites and authoritative sources all help reinforce your credibility.
While no one can guarantee how AI tools will reference businesses, building authority across the web puts your brand in a much stronger position for the future of search.
Got more questions? We’ll be happy to answer them.
Why work with Yawn?
Every business is different, so we never start with assumptions. We begin by asking questions, listening and understanding what you’re trying to achieve before building a strategy that’s grounded in reality, not guesswork.
We believe in honest conversations, practical advice and finding the right solution to the right problem. By combining strategy, creativity and hands-on delivery, we become an extension of your team, delivering marketing that’s aligned with your goals and built for long-term success.
Our Digital PR insights
A holistic marketing approach
Digital PR works in harmony with your wider marketing efforts, reinforcing them to move you closer to achieving your business goals. The best campaigns are those across multiple channels. Here are some ways your other marketing channels can work together.
Tired of the same old?