Social Media
Elevating your social media presence
Effective social media starts with understanding what makes your business worth following.
We take the time to understand your audience, objectives and expertise before creating a strategy designed to support your wider business goals.
From photography and videography to content creation, publishing and community management, we create social media activity that’s authentic, scalable and built to deliver long-term value.
Why is Social Media important?
Show up where it counts
The key is being in the right place, with the right message, at the right time. By understanding your audience and creating content that resonates, you can build awareness, strengthen your brand, and stay front of mind when people are ready to take action.
Trust the process
Social media isn’t always about the hard sell. Consistent, valuable content helps build familiarity, credibility, and trust, giving people confidence in your business long before they’re ready to enquire or buy.
Grow your audience
When supported by a clear strategy, social media becomes much more than a content channel. It grows your audience organically, strengthens your wider marketing efforts, and creates opportunities across every stage of the customer journey.
How our Social Media process works
No posting for the sake of posting. Our social media process brings together strategy, creativity, and ongoing refinement to help your brand build awareness, engage audiences, and achieve meaningful results.
Audit
We start by reviewing your existing social media activity, competitors, and wider brand. By understanding what’s worked, what’s missing, and where the opportunities lie, we build a strong foundation for everything that follows.
Plan
Every successful social media strategy starts with a plan. We define your content pillars, identify what makes your business different, and create a realistic content roadmap that aligns with your objectives.
Create
From photography and videography to design and copywriting, we produce content that reflects your brand and resonates with your audience, prioritising the opportunities that will have the biggest impact.
Learn & refine
Social media is never finished. We monitor performance, identify emerging trends, and use audience insights to continually refine your content, helping you grow your community and improve results over time.
“We struggled for a few years to find a great agency. Happily we came across Yawn. Expertise, efficiency and excellence are all attributes that we don’t hesitate to shout about in relation to Yawn.”
Pix Ashworth
FAQs
Absolutely, but probably not in the way most people expect. While social media can generate enquiries and sales, its biggest strength is building awareness, trust and familiarity over time.
Consistent, valuable content keeps your business front of mind, making people far more likely to choose you when they’re ready to buy. For many of our clients, social media supports everything from lead generation to recruitment and even funding opportunities.
There’s no magic number. Posting every day isn’t necessarily better than posting twice a week if the content isn’t valuable. We believe consistency and quality matter far more than frequency. A clear content strategy helps you create meaningful content at a pace that’s sustainable for your business.
Yes, and that’s where it often delivers the greatest value. Strong organic social media builds trust, provides valuable content for email marketing, strengthens paid social campaigns, and reinforces the messages people see elsewhere.
Rather than treating social media as a standalone channel, we see it as an important part of your wider marketing ecosystem.
Definitely not. It’s far better to have a strong presence on the platforms your audience actually uses than spread yourself too thin. We help businesses focus on the channels that align with their goals, creating content that’s consistent, sustainable and genuinely valuable rather than trying to be everywhere at once.
Focus on what your audience genuinely wants to know rather than simply promoting your business. Educational content, behind-the-scenes insights, customer stories, industry knowledge and team expertise all help build trust.
The most effective social media answers questions, starts conversations and demonstrates why your business is worth choosing.
Yes, but not every lead comes directly from a social media post. Social often introduces people to your business, builds confidence over time and encourages them to take action later, whether that’s visiting your website, signing up to your emails or getting in touch.
That’s why we measure success across the wider customer journey, not just likes and comments.
Got more questions? We’ll be happy to answer them.
Why work with Yawn?
Every business is different, so we never start with assumptions. We begin by asking questions, listening and understanding what you’re trying to achieve before building a strategy that’s grounded in reality, not guesswork.
We believe in honest conversations, practical advice and finding the right solution to the right problem. By combining strategy, creativity and hands-on delivery, we become an extension of your team, delivering marketing that’s aligned with your goals and built for long-term success.
Our Social Media insights
A holistic marketing approach
Social Media works in harmony with your wider marketing efforts, reinforcing them to move you closer to achieving your business goals. The best campaigns are those across multiple channels. Here are some ways your other marketing channels can work together.
Tired of the same old?