The importance of reporting marketing data

Whether you do it for yourself or for a client, reporting gives us worthwhile perspective. 

We need to collect data to understand what we’ve done right when something is successful, and what we’ve done wrong when something misses the mark. How can we evolve and learn unless we look critically at what we’ve already done?

Reporting stops us from getting stuck in a rut and losing our motivation to innovate. If something isn’t working, data can help you to realise why, or simply give you the necessary push to try something different.

For clients, reports can give them reassurance that their investment is paying off. Even if the aim for the client is to not have to worry about social media and leave it all to you, they may still want to witness the progress and keep up-to-date with their accounts.

For us, reporting gives us accountability. When you know that the undeniable data is going to be presented to a client at the end of the month, you make doubly sure that what they’re going to see will be positive.