Paid Media
Driving growth through PPC & Paid Social
With so many paid media platforms, each with its own challenges, understanding them all on your own can be frustrating and costly. We develop bespoke paid social and PPC campaigns based on your business objectives, whether increasing brand awareness, generating more leads, or selling more products is your goal.
PPC
Unlike organic search engine optimisation, pay-per-click (PPC) places your organisation at the forefront of search engine results and in sight of those actively seeking your products or services.
We work across Google Search, Google Display, Google Shopping and Performance Max to generate leads, increase brand awareness and drive sales. We do this by combining strategy, insight and creative flair to bring paid ads to life.
Bespoke Training
Paid media is a powerful tool, but it’s often overlooked due to people’s perception of its difficulty.
Our bespoke training sessions are tailored specifically to your business. Our paid media team will liaise with you to understand your objectives before developing and delivering your personalised training session.
Paid Social
From LinkedIn to Facebook and Instagram to TikTok, we work with you to identify where your paid social strategy can achieve the best performance depending on your objectives.
We’ll start by pinpointing lookalike audiences at the prospecting stage and retargeting visitors who’ve shown interest in a specific product or service, delivering tailored messaging that speaks directly to their unique needs.
Audits
Whether you need more insight into how your current paid media strategy is performing or want to explore new ways of reaching your audience, our audits are powered by our paid marketing expertise, enthusiasm for performance, and understanding of audience behaviour.
Working across a range of paid search, social, and shopping platforms, our paid media audits take a holistic look at your accounts, their structure, keyword targeting, and performance history to identify areas of opportunity to drive growth.
Ads Management
We unlock the potential of your paid media and maximise ROI by delivering high-impact campaigns and continually managing their performance. Our approach to paid media combines creative insights with data-driven decisions, lowering your business’s risk and improving your return on advertising spend (ROAS).
If you need support with the ongoing management and optimisation of your Google Ads or if you’re interested in driving conversions through a social channel, we’re here to help.
Social Media
From LinkedIn to Facebook and Instagram to TikTok, we work with you to identify where your organic social media strategy can achieve the best performance, depending on your objectives.
Find out more about our social media services.
Tired of the same old, same old?
We work across various sectors, from eCommerce to education, tourism to technology, business services, and community initiatives. But our favourite projects are all about transformation – that inevitable and integral phenomenon in business, without which life would be a snooze.
Whether change is coming for you, or you want to drive it, we understand the challenges, opportunities and rewards better than most. That’s why so many businesses have turned to us in times of transformation.
We’re a Google Partner
Yawn Marketing is proud to hold trusted Google Partner status. This means we provide up-to-date knowledge and highly experienced expertise on PPC campaigns.
The best campaigns are those across multiple channels
Explore our blogs
Discover a range of blogs that can aid your marketing journey from paid media to other marketing channels and insights.
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