Pinterest has long since been a recognisable name in the social media game. But, often overlooked, brands miss the mark by not using Pinterest in their marketing strategy. Find out what Pinterest can do for you.
Pinterest is a social media platform that almost everyone has at least heard of. It is a creative space which allows users to explore, share, and save content that they connect with. But Pinterest is not just a platform for finding your next throw cushion or planning a future outfit. When used effectively, Pinterest is an undervalued marketing tool.
Before users buy, they want to compare similar products quickly without visiting lots of different websites. Pinterest allows them to do just that. By having thousands upon thousands of similar products, all laid out next to each other comparing one product to another has never been more efficient.
Companies are learning that people don’t search for brands; they look for lifestyles. People are constantly looking for their next inspiration or goal, which is exactly what Pinterest is designed for. Users find what they’re looking for first, then Pinterest finds the store.
By shopping this way, Pinterest is a platform when a business can sell a lifestyle, rather than just listing product after product like every other catalogue website.
The Benefits
- One of the benefits with Pinterest for eCommerce is it simplifies the shopping experience. Pinterest tells a visual story and humanises your brand.
- It is a useful place to conduct market research and understand customers. It offers you exposure to audiences you may have not found; allows the customers to do the work by pinning things and sharing them amongst themselves.
- Online communities bring together like minded people. If you want to expand your market, but still aim for the same target audience, then Pinterest will allow you to do this.
- Pinterest is a community of aesthetic purchasers, looking to buy into the lifestyle that your products offer. The pinning function also means that shoppers can come back to products they are deliberating over. Whilst they are away making a decision, they are boosting your product by pinning and sharing the post amongst themselves.
- Visual content is essential for customer retention. Pinterest is the place to promote these images.
Our work with Sonkai Jewellers
We’ve worked with Sonkai Jewellers for many years to elevate their social media. Predominantly on Pinterest and Instagram, Yawn have created content showcasing their bespoke jewellery and the story behind each piece. Using Pinterest, we’ve been able to share the variety of products they have. We’ve created boards based on key collections they have, and linked to other brands as part of collaborative campaigning.
Their Pinterest boards have received lots of engagement and currently receive almost 30k views a month. This then feeds into their wider marketing strategy and paid media to direct traffic to their website.
Pinterest doesn’t work for every brand, but if it does work for you then it is a simple way of getting ahead of the market. You can share the lifestyle associated with your products.
Book in a free no-obligation power hour and we’ll chat about how this can transform your business.
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