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Email Marketing Essentials

In this workshop, we’ll explore the vital role of email marketing in today’s digital landscape – from understanding its significance to creating successful campaigns.

Dive into the world of triggered emails, automations, segmentation and compliance, ensuring your campaigns adhere to best practices. We’ll also decipher key metrics and KPIs, ensuring you can measure your success effectively. Plus, discover tips for improving deliverability and utilising UTM tracking to optimise your campaigns.

You’ll leave the session ready to revolutionise your email strategies!

What this workshop will cover:

  • Understanding the role of email marketing
  • Campaigns
  • Triggered emails
  • Automations
  • Compliance
  • Building and managing your contact lists
  • Crafting successful email campaigns
  • Targeting and segmentation
  • Email deliverability
  • Key metrics and KPIs
  • Tracking & analysing your emails

 

We run these workshops regularly – contact us for further information.

Register your interest

Who will deliver this session?

Veronica, affectionately known as V, is a Senior Marketing Executive at Yawn. 

V is a CRM and email marketing extraordinaire – she’s passionate about customer journeys and creating impactful marketing campaigns that connect with diverse audiences.

Her passion lies in developing innovative campaigns that drive results through a blend of strategic thinking and creative execution.

Outside of work, V loves art, books and the fine city of Norwich.

Find Us

Our workshops take place in a beautifully designed office – with comfy seating, warm lighting, and a touch of greenery, our space is the perfect place to learn.

Located in the heart of Norwich, our office is easily accessible and surrounded by all the charm this fine city has to offer.

Join us for our workshops and let’s embark on this learning journey together!

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Pix
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