At Yawn Marketing, we’re more than just marketers – we’re mentors, collaborators, and enablers of growth. Our mission is to help businesses and individuals thrive, which is why we proudly sponsored Norfolk Chambers of Commerce’s Co.Next programme in 2024.
This innovative initiative is all about preparing professionals to progress in their careers, equipping them with the tools, skills, and confidence they need to take on the next challenge. For us, it was the perfect partnership: the chance to connect with local talent and share our expertise to make a meaningful impact.
Over the year, we delivered six interactive workshops covering some of the most critical areas of modern marketing. Packed with practical tips and actionable strategies, these sessions were designed to leave attendees with the knowledge and tools to apply to their own businesses – or their clients’ – the very next day.
Six Workshops, Countless Insights
Our workshops covered a broad range of topics, each tailored to meet the needs of local professionals and entrepreneurs. Here’s a closer look at what we delivered:
Mastering Email Marketing
Email is far from dead—it’s one of the most cost-effective and versatile tools in any marketer’s toolkit. In this session, we guided attendees on how to craft subject lines that grab attention, content that drives engagement, and calls-to-action that convert.
Mastering Your Website
A website is your digital storefront, and its impact on your audience can’t be underestimated. We helped participants demystify web design and content planning, offering tips to improve usability, SEO, and overall visitor experience.
Mastering Your Marketing Plan
A good marketing plan is like a compass—it keeps you on track even when the landscape changes. This workshop covered the essentials of setting objectives, identifying target audiences, and choosing the right channels for success.
Mastering Your Social Media Campaigns
With social media being the cornerstone of many marketing strategies, this session focused on creating impactful campaigns, from post ideation to analytics tracking. The goal? Helping attendees cut through the noise and deliver content that resonates.
Mastering LinkedIn for Business
LinkedIn isn’t just a job-seeking platform; it’s a goldmine for building relationships and generating leads. Attendees learned how to optimise profiles, grow networks, and leverage content to establish thought leadership.
Brand Strategy & Positioning
A strong brand is about more than a logo—it’s about how you make people feel. This session explored the foundations of effective branding, helping attendees define their unique positioning and communicate it consistently.
The Results: Engaged Attendees and Empowered Professionals
The response to the Co.Next programme was phenomenal. Every session was well-attended, with a mix of new faces and familiar ones returning for multiple workshops. This continuity allowed us to build a rapport with attendees and see their progress as they began applying what they’d learned.
We received brilliant feedback, with many participants sharing how they’d implemented strategies from the sessions into their day-to-day work. Hearing success stories – like one business owner who used our email marketing tips to increase newsletter engagement, or another who optimised their LinkedIn profile and saw an immediate uptick in leads – was a huge reward for our efforts.
Why Co.Next Matters
Co.Next isn’t just a series of workshops – it’s a community. It brings together professionals from different industries, creating opportunities for networking, collaboration, and shared learning. By investing in local talent, the programme strengthens the Norfolk business ecosystem, ensuring it remains vibrant and competitive in an ever-evolving marketplace.
For Yawn Marketing, being part of this journey has been deeply rewarding. Our aim wasn’t just to teach marketing techniques – it was to help attendees think critically about their own businesses, see challenges from new angles, and approach their goals with renewed confidence.
Lessons We Learned
It wasn’t just the attendees who grew from this experience. As marketers, we’re always learning too. Running the Co.Next workshops reinforced some key lessons for us:
The power of simplicity: Sometimes, what businesses need most isn’t cutting-edge tactics but a reminder of the basics—like how a clear message and a strong call-to-action can outperform the fanciest campaign.
The hunger for connection: Whether it was during Q&A sessions or while munching delicious sandwiches from The Feed, we saw how much people value the chance to ask questions, share challenges, and exchange ideas.
The impact of action: The best part of these workshops was hearing how attendees had applied what they’d learned—because knowledge is only powerful when it’s put into practice. We loved seeing posts on LinkedIn after the events!
Looking Ahead
As we wrap up our involvement in Co.Next 2024, we’re already looking forward to the future. We’re committed to exploring new ways to empower local businesses, so watch this space…
To everyone who attended our workshops this year: thank you for your enthusiasm, your curiosity, and your trust in us. We hope the skills and strategies you gained will continue to serve you well in 2025 and beyond.
For those who missed out, don’t worry—there’s always another opportunity to learn and grow. Keep an eye on our website and Norfolk Chambers of Commerce for future events, or get in touch to find out how Yawn Marketing can help your business thrive.
Here’s to a successful 2024 and an even brighter 2025!
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