eCommerce Marketing Tips for Jewellery Retailers
Online jewellery sales are rising across the globe with constantly changing trends come new opportunities, but also challenges. Recently, we have seen the price of raw materials rise, and less people training as designers and goldsmiths. In terms of marketing, we’re seeing businesses operating online and offline sales and hosting on alternative platforms (e.g. Pinterest […]
5 eCommerce trends to look out for in 2024
eCommerce sales are expected to reach almost $6.3 trillion globally in 2024. If you’re looking to grow your brand, it’s worth investing in eCommerce quickly, before you miss the boat! With the industry growing significantly over the last 5 years, we’re going to be seeing new advancements with both people’s online shopping behaviours and with […]
Personalised customer experience in the beauty industry
75% of consumers are more likely to purchase a product if provided with personalised recommendations (Source: McKinsey). This could mean you’re missing out on the majority of your market if you don’t create personal customer experiences today! We’ve put examples below of brands that we think are smashing it in the hair and beauty industry. […]
Meta ads, Google ads… and rainbows!
You don’t need to spend a single penny on Meta or Google Ads to know that the crucial difference between the two is behaviour. At Yawn, we tend to break it down like this: Facebook users are looking at things, Google users are looking for things. Understanding each platform in those terms doesn’t just cut through a chunk […]
Yawn: a very boring brand name
Yawn Marketing is a rubbish name and most of the time we don’t really like it. It isn’t particularly memorable or exciting, it doesn’t tell a story, and doesn’t really suit the way we do business. But it is marginally better than anything else we came up with… and that’s what counts. Most people are pretty sceptical […]
Where do I start with email marketing?
Email Marketing. You may have heard that it’s not relevant, or that it’s a waste of time. At Yawn, we’d send that advice straight to junk… and we aren’t the only ones. 30% of all digital revenues still come from email marketing, so we recommend exploring it. 1. Strategy The best place to start is […]
The importance of reporting marketing data
Reporting is an incredibly important part of our work, even if it sometimes feels like a waste of time to be looking back instead of moving forward. Why is reporting so important? Whether you do it for yourself or for a client, reporting gives us worthwhile perspective. We need to collect data to understand what […]