Yawn: a very boring brand name
Yawn Marketing is a rubbish name and most of the time we don’t really like it. It isn’t particularly memorable or exciting, it doesn’t tell a story, and doesn’t really suit the way we do business. But it is marginally better than anything else we came up with… and that’s what counts. Most people are pretty sceptical […]
Where do I start with email marketing?
Email Marketing. You may have heard that it’s not relevant, or that it’s a waste of time. At Yawn, we’d send that advice straight to junk… and we aren’t the only ones. 30% of all digital revenues still come from email marketing, so we recommend exploring it. 1. Strategy The best place to start is […]
The importance of reporting marketing data
Reporting is an incredibly important part of our work, even if it sometimes feels like a waste of time to be looking back instead of moving forward. Why is reporting so important? Whether you do it for yourself or for a client, reporting gives us worthwhile perspective. We need to collect data to understand what […]