- Setag Yachts

Expanding UK Reach into a Luxury Market

The Challenge

SETAG Yachts, established in 2021, specialises in luxury yacht refits, offering a sustainable and customised alternative to purchasing new yachts. While the business has a strong proposition, it faced challenges in building awareness and establishing its position within the competitive high-end yacht market.

SETAG required a targeted digital marketing approach to educate potential customers on the benefits of yacht refits, ensure consistent branding with a luxury aesthetic, and drive inbound leads.

The Objective

Our mission was to position SETAG Yachts as the go-to brand for yacht refits in the UK by:

Increasing brand awareness and audience growth across digital channels.
Establishing consistent luxury branding.
Driving high-quality leads through strategic digital marketing efforts.

Our success is defined by metrics such as increased website sessions, social media growth, and the generation of inbound leads.

What We Did

We provide a tailored and data-driven marketing strategy to establish SETAG Yachts in the luxury yacht market. Our approach included:

Discovery:
We conducted a thorough analysis of SETAG’s brand, market position, and target audience.

Strategy Development:
We designed a cohesive digital marketing strategy aligned with the brand’s goals, focusing on luxury market positioning.

Implementation:

- - Paid Media: Launched targeted campaigns on Google and Meta platforms to increase visibility and generate leads.
  - SEO: Improved website search rankings to enhance discoverability.
  - Email Marketing: Developed campaigns to maintain consistent branding and customer engagement.
  - Social Media: Built brand awareness by creating engaging, visually appealing content tailored to SETAG’s target audience.
  - Automation: Implemented automated processes to streamline marketing activities, freeing up internal resources for other business needs.
Performance Review:

Ongoing analysis of campaign metrics allowed us to refine strategies and maximise ROI.

Throughout, we maintained close collaboration with SETAG’s team, ensuring alignment with their goals and business needs.

The Results

Our efforts delivered consistent growth, helping SETAG Yachts solidify its position within the luxury market:

Website Sessions Growth:
- 2023: +9%
- 2024 (to date): +29%
Social Media Growth (Dec 2023 to Dec 2024):
- Followers:
  - Facebook: +15.5%
  - Instagram: +19.98%
  - LinkedIn: +25%
- Impressions:
  - Facebook: +283.4%

These results reflect the effectiveness of a focused, multi-channel strategy in driving measurable growth.

Through strategic, consistent, and data-driven digital marketing efforts, we have supported the market position of SETAG Yachts as a trusted leader in luxury yacht refits.

- Setag Yachts

Expanding UK Reach into a Luxury Market

The Challenge

The Objective

What We Did

The Results

283.4%

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