2 February 2023

Why the rebrand?

Yawn Marketing has a new look. So, why the rebrand?

We’ve come a long way since the business was born in January 2019. Yawn Marketing started at a kitchen table, launched by a freelance marketing consultant and his dog. Our branding at the time was friendly and approachable, reflecting the personality behind the business.

The dog is still with us, of course, but Yawn Marketing didn’t stay a team of two for long. Nor a team of three, or four. Our agency has grown legs and gone the distance.

We’ve developed a huge amount in a short time. We’ve won exciting new projects, built a team of leading marketing talent and delivered transformative strategies for clients across the country. Our work has picked up national awards for our clients and the agency itself was shortlisted for Best New Agency at the UK Agency Awards 2022.

The personality behind our business remains the same. We’re still friendly and we’re still approachable – the dog, in particular. But for 2023 we needed a brand that could reflect the fully-fledged agency that Yawn Marketing has become.

One thing we’re especially proud of is the exciting home that we’ve built for the business, a creative space nestled in the heart of our fine city. We’ve come a long way from that kitchen table.

We’re excited to introduce a new logo and a fresh identity – clean, contemporary and inspired by the arches in our boardroom – a brand that recognises our roots but also reflects the agency today.

Author: Sam Edwards