Marketing Analytics and Tracking
Helping you to make data-driven decisions
Digital marketing channels rely on accurate attribution and a good marketing mix thrives on it. At Yawn, we pride ourselves on sharing our knowledge to ensure that every report we share and every metric we track means something to our clients.
Properly attributing website actions makes measuring performance easy, so a new channel can be fairly measured against any existing benchmarks.
But accurate attribution lets us go further than measuring your cost-per-lead. By measuring results from individual adverts and campaigns, we can quickly and efficiently test and optimize messaging and targeting methods across the marketing mix. This gives us the ability to split-test hundreds of different variants at once, letting the data pick a winner rather than working on hunches.
This kind of optimization ensures that everything we do is the best it can be: the best creative, served in the best place, at the best moment, for the best price.