Helping you make data-driven decisions about your brand and business.
In the world of digital marketing, accurate attribution is crucial, and a strong marketing mix relies on it. Here at Yawn, we’re dedicated to sharing our expertise, making sure that every report and metric we deliver is meaningful to our clients.
We’re also excel at taking a look under the hood of your existing analytics setup across your channels, providing audits to highlight digital performance issues that can inform and enhance wider digital marketing strategies and activities.
Properly attributing website actions makes measuring performance easy, so any channel can be fairly measured against existing benchmarks.
When it comes to digital marketing, accurate attribution lets us go further than measuring your cost-per-lead. By measuring results from individual adverts and campaigns, we can quickly and efficiently test and optimise messaging and targeting methods across the marketing mix. This gives us the ability to split-test different variants at once, letting the data pick a winner rather than working on hunches.
This kind of optimisation ensures that everything we do is the best it can be: the best creative, served in the best place, at the best moment, for the best price.
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