Reforming a comms strategy

All our projects begin with extensive research into a sector and conversations with experts to learn more about the context of a brand or organisation. We started by researching the history of penal reform in the UK and how The Howard League has influenced policy and contributed to the public conversation.

Visiting the League in London, we ran a brand development and communications workshop, hearing from the team and auditing the campaigning work they do. As part of that project, we were careful to measure the effectiveness of particular content and channels, helping to set the agenda for future campaigning. Through a range of exercises, we drew up a holistic strategy, mapping the League’s marketing funnel and engaging its membership with meaningful communications. 

Finishing the workshop, the team felt they had clarifications on the objectives of their work and supported knowing how to work best on each channel.