- land&water

Premium Bath and Body | From Local Loyalty to National Success

The Challenge

land&water, a premium bath and body brand based in Cornwall, is renowned for its eco-friendly, high-quality products. However, its market presence was predominantly local, with limited recognition beyond Cornwall. Despite strong regional loyalty, the brand faced challenges in extending its visibility and appeal nationally.

Their primary objective was to increase brand visibility across digital channels to attract a wider audience while maintaining their core values.

The Objective

Our mission was clear: elevate land&water from a locally cherished brand to a nationally recognised name. The key goals included:

Establishing consistent digital marketing practices.
Expanding the audience and customer database.
Driving annual revenue growth while preserving the brand’s authenticity.

Success was measured by metrics such as audience growth, year-on-year revenue increases, and improved website conversion rates.

What We Did

As a retained marketing partner, we provide expert guidance and integrated seamlessly with the land&water team. Over five days per month, we focused on developing and executing a tailored marketing strategy. Our approach was divided into four key phases:

Discovery:

We conducted a comprehensive situational analysis to identify opportunities and challenges.

Strategy Development:

A cross-channel marketing plan was crafted, ensuring consistency across email, paid media, and SEO.

Implementation:

Launched targeted paid media campaigns on Google and Meta platforms to drive visibility.
Organised competitions and collaborations with complementary brands to extend reach.
Optimised the website to enhance user experience, encourage sign-ups, and grow the customer database.
Created brand packs to ensure consistency in messaging and design.

Performance Review:

Regular performance tracking allowed us to refine tactics and optimise outcomes.

Throughout the process, we maintained a close collaboration with the land&water team, aligning strategies with their evolving goals and ensuring brand integrity was never compromised.

The Results

Our efforts delivered measurable success, driving year-on-year growth and helping land&water establish a strong national presence:

Revenue Growth:

2023: +35%
2024 (to date): +25%

A growing national customer base with improved website conversion rates and database expansion.

These results underscore the effectiveness of a consistent, multi-channel approach and agile problem-solving.

This partnership demonstrates the power of integrated marketing strategies. By combining data-driven insights with creative execution, we successfully elevated the brand’s national profile.

Looking ahead to 2025, we remain committed to supporting land&water’s growth through new projects aimed at diversifying the product range and enhancing their market position.

35%

increase in revenue growth

“

"We struggled for a few years to find a great agency. Happily we came across Yawn. Expertise, efficiency and excellence are all attributes that we don’t hesitate to shout about in relation to Yawn."

- land&water

Premium Bath and Body | From Local Loyalty to National Success

The Challenge

The Objective

What We Did

Discovery:

Strategy Development:

Implementation:

Performance Review:

The Results

Revenue Growth:

35%

“

"We struggled for a few years to find a great agency. Happily we came across Yawn. Expertise, efficiency and excellence are all attributes that we don’t hesitate to shout about in relation to Yawn."

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