Driving a multi-channel strategy to success

Our multi-channel marketing strategy for 5DAY maximised their brand’s potential to effectively generate additional leads across paid and organic marketing channels.

Our social-first strategy consisted of a range of mediums and style choices to promote their brand and encourage bookings. We geographically-targeted their national advertisements on social media platforms. Through trialled and tested approaches, we refined audiences and were able to target social advertising accordingly.

For lead generation advertising, we knew that paid search had to support their existing strategy. We reviewed previous performance and optimised for high purchase-intent keywords, relevant to each localised driving centre. We also supported 5DAY with SEO to ensure they ranked highly on organic search results. Our approach to search engine marketing has allowed 5DAY to increase organic traffic driven to their site, and consequently we’ve seen an increase in revenue.