Why You Should Plan Your Grid
Yawn Marketing – No Boring Answers
If Instagram is part of your marketing strategy, you’ll be familiar with the struggle of creating and scheduling #grammable content.
To make matters more difficult, there is now a growing expectation for brands to have a carefully curated feed, with a consistent theme or structure, to make the best first impression with prospective customers.
Sound like hard work? It doesn’t need to be!
What do we mean by planning your grid?
When visiting a user’s profile, you are presented with all of their posts in a grid format. Images that you may have posted days or months apart will be sat together in chronological order.
Having your posts set out in this way can be a great branding opportunity. Break up images with graphics in your brand colours, or establish a theme by consistently posting images that reflect your brand’s aesthetic.
Users might only visit your Instagram profile for 10 seconds, so the aim is for your grid to instantly give visitors a clear idea of who you are and what you brand is.
How do we plan our grid?
For our clients (and for the @YawnMarketing Instagram account), we use a content scheduling tool called Planoly.
Among a whole plethora of functionalities, Planoly allows users to visually plan your Instagram grid with a drag and drop planner.
Visualising your grid in advance can be especially useful for identifying whether you are posting content that is too similar, or images that clash when seen side-by-side.
Whilst our Yawn Marketing Instagram feed is quite straightforward, alternating photos with graphics, we use Planoly to make sure we aren’t boring our followers with too many photos of Sam’s face (you’re welcome!) or love-bombing them with too much cute Gusta content.
Planning your Instagram grid is by no means the be-all-end all – it can definitely limit your spontaneity if you’re not careful. However, it should be seen as a bonus opportunity to establish your brand, whether through use of colours or imagery, and achieve memorability.
Author: Grace Appleby