Why is Linkedin important for your business?
Yawn Marketing – No Boring Answers
Linkedin – you either love it, hate it, or don’t need it.
If your company works on a B2B (business-to-business) basis, Linkedin can be an invaluable tool for growing your audience and reaching new clients or customers.
So, why is Linkedin important for your business?
Access to decision-makers
Whilst other social media platforms can still be useful for reaching B2B clients, only on Linkedin can you directly connect with high-level decision makers at companies. According to Linkedin’s March 2020 statistics, 4 out of 5 people on LinkedIn “drive business decisions” meaning that you can cut out the middleman and slide into that MD’s DMs.
Linkedin works on the basis of connections; when users are connected, they will see each other’s content in their feed. Unlike Instagram or Twitter, where you can only follow someone and hope that they reciprocate, connecting with someone gives you the reassurance that they will be shown your content.
Linkedin offers far more potential reach than other platforms. When a user reacts or comments on a Linkedin post, this content is then shared to their entire network. Therefore, whatever engagement you get amplifies your reach.
Whether you want to invest your time and effort into posting content on Linkedin or not – it is still worth having a fully-completed company page.
Job applicants will search your company on Linkedin, competitors will search your company on Linkedin, prospective customers will search your company on Linkedin.
Considering 46% of the social media traffic visiting B2B company sites comes from LinkedIn, you’re missing a big opportunity by not having a completed page.
Lastly, as shallow as it may sound, a company profile gives a brand credibility.
Have you ever looked up a competitor, or the company that your friend works for, and seen that, as far as Linkedin is concerned, it doesn’t exist? A completed company page, no-matter how active, validates a business to a lot of users. For the sake of half an hour set-up time, wouldn’t you rather be seen to have the lights on than the former?