What is a breadcrumb?
Yawn Marketing – No Boring Answers
Sorry to disappoint, but today’s blog won’t be about snacks – instead, we’ll be looking at what we mean by ‘breadcrumb’ when talking about websites.
WHAT IS A BREADCRUMB?
A breadcrumb is a small trail of text, often found at the top of a page, showing where the user is on the site in relation to other pages.
For example: if a user went to a category page of an ecommerce site selling plants, e.g. ‘Ferns’, and then clicked on a particular product, e.g. ‘Cheilanthes Ianosa’, the breadcrumb would read as seen below:
Why are breadcrumbs useful?
First and foremost, website visitors like breadcrumbs. When using a website, especially an expansive ecommerce platform, it can be easy to get lost within a myriad of pages. If you can see exactly where you are and where you’ve come from in the corner of your screen, it makes it far easier to navigate the site and find the product you’re after.
Consequently, breadcrumbs can help to lower bounce rates because even if users arrive on a landing page that doesn’t meet their needs, they can more easily navigate elsewhere on your website.
Also, Google likes breadcrumbs. These trails help to give Google a better idea of how your website is structured and may also be featured in Google search results.
Having a breadcrumb on your website isn’t essential by any means. However, when thinking about User Experience, consider if you want to prioritise design over ease of navigation for your visitors.
Author: Grace Appleby